Everything you need to know about editorials!
- Lynn aly

- Apr 14, 2022
- 2 min read
Updated: May 20, 2022

Given how much the beauty business has developed in recent years, it's rather surprising that the #1 search for editorial beauty is 'what is it?' If you're new to the editorial world, you're not alone in being confused. Despite having a significant effect in the world of fashion and couture, many people are still unclear of what truly defines editorial beauty. That's why I'm here to help you understand it.
In a nutshell, editorial beauty is hair and makeup that you might not see every day. When it comes to commercial beauty, where the main goal is to sell, editorial demands thinking outside the box and being imaginative. Popular publications all over the globe embrace editorial beauty to present a new side of makeup and hair, with incredibly skilled hair and makeup artists collaborating with teams of creative directors, photographers, stylists, and others to perfect their project. It's more than just polishing your cut crease or applying cosmetics for a night out. Editorial beauty is the pinnacle of creativity and design, bridging the gap between beauty and high fashion.
Editorial beauty, like most things, is a fast-changing business, with styles rapidly becoming overdone or outmoded. There is always a competition to be the next great thing, to be new, to be fresh, and to be the best. When something is finished, it is finished. The industry is full with artists who are motivated by numerous things, whether it is their ideologies or their interests, ensuring that the outcomes are varied and distinctive.
This massive industry not only embraces and exploits trends, but also creates them. There are no bounds in editorial beauty, from dramatic eye makeup styles to intricate concept and visual art.
The fashion industry, where firms get audacious with their appearances to identify their individuality and stand out from competition, is the simplest location to locate prominent examples of editorial beauty. They are frequently received with puzzled looks or a lack of comprehension by individuals who are unfamiliar with this aspect of beauty, yet they also win high marks from prestigious organizations
What factors define an editorial makeup look?
Clean
Makeup for editorial purposes is perfect. Not a single hair is out of place. The skin is designed to be immaculate, with no flaws. In an editorial makeup look, precision is everything. Everything is exact and meticulously prepared.
It's not every day.
The makeup styles seen in editorial makeup aren't ones you'd wear to work or to lunch. These styles draw a lot of attention and take a lot of makeup to get off. Even a "natural" appearance created for journalistic goals isn't the same as "street natural."
Creative
Editorial makeup, not to be confused with avant-garde makeup, may be quite inventive, especially when the notion is out of the box. When producing these looks, an editorial makeup artist has a new type of creative freedom because numerous individuals frequently collaborate on one look (i.e. hairstylist, fashion designer, etc.).
From the Shoulders Forward
Images of editorial makeup are often shot from the shoulders up. Other editorial photographs may include full-body shots, but if the makeup is the focus, the picture should highlight it using the model's pose, lighting, and so on.
And so on editorial looks is all about expressing yourself so don't you ever shy down from whatever art you want to create.




Comments